Empowering Artisans: MP Tourism Board’s E-commerce Initiative Opens Global Markets

Madhya Pradesh Craftsmen Get E-commerce Training, Paving Way for Global Reach

Madhya Pradesh Artisans Step into E-commerce with MPTB Initiative

Bhopal: In a significant move to empower local artisans and promote indigenous crafts, the Madhya Pradesh Tourism Board (MPTB) has launched a free training initiative to help artisans enter the global e-commerce market. The training session, conducted in collaboration with online e-commerce company Delberto, was held during the Lokrang Festival at Ravindra Bhavan.

Ms. Bidisha Mukherjee interacting with Artisans

The initiative aims to provide artisans with the necessary skills to register, market, and sell their handcrafted souvenirs on digital platforms, thereby expanding their reach beyond local markets. Trainers from Delberto, Mr. Prateek and Ms. Pragya, led the session, educating artisans on crucial aspects of online selling, including product registration, branding, and marketing strategies.

Highlighting the significance of this initiative, Ms. Bidisha Mukherjee, Additional Managing Director of the Madhya Pradesh Tourism Board, stated, "This training will open new doors for our artisans, enabling them to showcase their craftsmanship to a global audience. By leveraging e-commerce, they can not only achieve self-reliance but also contribute to the ‘Local for Vocal’ movement, which aims to promote and sustain indigenous businesses."

Madhya Pradesh Artisans Step into Digital Era with E-commerce Training

The session witnessed participation from artisans across various districts of Madhya Pradesh, eager to explore new opportunities in the digital marketplace. With e-commerce playing a pivotal role in economic growth, this initiative is expected to uplift local artisans by providing them with a sustainable and profitable business model.

Tourism Board's Initiative Helps Artisans Go Digital, Boosting Self-Reliance

By bridging the gap between traditional craftsmanship and modern digital commerce, the Madhya Pradesh Tourism Board is paving the way for artisans to thrive in a competitive market while preserving the state’s rich cultural heritage.

Important Statements:

1. “The digital marketplace is the new frontier for artisans, and we are committed to bridging the gap between tradition and technology.” – Bidisha Mukherjee, Additional Managing Director, MPTB
2. “With the right training, Madhya Pradesh’s artisans can showcase their talent to the world and turn their craft into a sustainable livelihood.”
3. “E-commerce is not just about selling products; it’s about telling the story of our culture and heritage to a global audience.”
4. “Artisans who once relied on local fairs can now reach customers worldwide with a single click. This is the future of handmade crafts.”
5. “Handcrafted traditions should not be limited to local markets. With digital tools, we are unlocking new opportunities for artisans.”